Today is the day that ABC Family officially becomes Freeform and we are excited. The network is pulling out all the stops to make sure that we are all excited about all the happenings. Some of the events include Social DNA Project with Twitter, a live stream of events via Periscope, a Vine booth, a BuzzFeed Facebook Live chat and a custom Pretty Little Liars Facebook icon, Instagram content and talent takeovers, and a Pretty Little Liars Snapchat filter. Here’s hoping the snapchat filter gives us hints as to what’s going to happen this season on PLL.
Cast members Katherine McNamara, Dominic Sherwood, Alberto Rosende, Emeraude Toubia, Matthew Daddario, Harry Shum Jr., and Isaiah Mustafa will all participate (see the schedule below).
Fans can participate via the social platforms or by going to FreeformLaunch.com.
A Day-In-The-Life of Freeform Launch Day January 12
10:00 a.m. EST Emeraude Toubia takes over @ShadowhuntersTV on Instagram.
10:30 a.m. EST Katherine McNamara takes over @ShadowhuntersTV on Instagram.
11:00 a.m. EST Freeform Social DNA Project with Twitter begins.
Pancake artist Dancakes and muralist Carlos begin soliciting ideas for pancakes and art throughout the day.
1:00p.m. EST “Shadowhunters” stars Harry Shum Jr. and Matthew Daddario use Twitter Challenger and Vine booth.
1:30 p.m. EST “Pretty Little Liars” Keegan Allen Twitter Video Q&A and Vine Booth.
2:00 p.m. EST “Shadowhunters” stars Isaiah Mustafa and Maxim Roy answer questions on Instagram and Facebook.
3:00 p.m. EST Performance by POP Unplugged.
Buzzfeed Facebook Live chat with “Pretty Little Liars”.
4:00 p.m. EST Performance by POP Unplugged.
4:30 p.m. EST “Shadowhunters” stars Dominic Sherwood and Alberto Rosende take over @ShadowhuntersTV on Snapchat and use the Twitter Vine booth.
5:30 p.m. EST “Shadowhunters” stars Katherine McNamara and Emeraude Toubia host a Twitter Q&A and Vine booth.
6:30 p.m. EST Janel Parrish takes over @PLLTVseries on Twitter.
7:00 p.m. EST Troian Bellisario, Ashley Benson, Lucy Hale, Ian Hardin, Shay Mitchell and Sasha Pieterse take over @PLLTVSeries for a Twitter video Q&A from Twitter HQ in New York City.
8:00 p.m. EST “Pretty Little Liars” cast live Tweets the premiere.
9:00 p.m. EST “Shadowhunters” cast live Tweets the premiere.
Here are details about the Freeform Social DNA Project:
The Freeform Social DNA Project with Twitter will take place on January 12 starting at 11:00 a.m. EST. Throughout the day, fans who tweet @FreeformTV using the hashtag #FreeformLaunch will receive a reply tweet that includes a unique piece of 3D digital art based on a sentiment analysis of their Twitter feed. Each piece of art is as similar and unique as a fingerprint or snowflake. Fans will then have the opportunity to enter an instant win sweepstakes* to receive one of 5000 prizes – a one-of-a-kind piece of 3D printed wearable art representing their Twitter personality, as shown below.