After Fridays: What Happens Next, A Fandom Perspective @imaginator1dx

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I don’t pretend to be an expert, but I do know a thing or two about fandoms. Having been involved in everything from Twilight to Warm Bodies, Divergent to Hunger Games, The Mortal Instruments to Enders Game. And I can keep going.

I haven’t seen such a rabid fan base since Twilight, like I have seen for After. While everyone reacted to the news that After now has a studio and a production company, people happened to wonder, what happens next. Is Paramount a good fit for the movie? Who is Adam Shankman? What is Offspring Entertainment? When does casting start? Can I trust these people with my fandom?

Well, we’re here to answer as many questions, from a fandom perspective as possible.







Let us start with the first...

What happens next?
Well, there is a lot that goes into a movie behind the scenes, but the first thing that needs to happen is a script needs to be written. We know from experience that this is no small task. Finding a script writer means you need to find someone who can match a voice, understands the material, can summarize and know when to cut things out, when to leave things in. The person who writes horror or action, may not be able to match the voices of teenagers.

There are thousands upon thousands of screenwriters in the world and finding the perfect one is searching for the needle in the haystack - but that is the great thing about producers and studios, they find it.

Is Paramount a good fit for After?
Well first of all - Anna loves her fans. That is evident through her social interactions. So, I don't think that she would agree to a studio that she didn't feel had a vision for the movie. We can say this - we have worked with several authors who have optioned their film and they take the studio into account for the decision. Here's what we can tell you about Paramount.

Their marketing department is one of the best. Yes, we know that Lionsgate/Summit can market a YA movie, but After is not a YA Movie. It's moving into a genre that we really haven't seen, NA - New Adult. The thing is that there isn't a movie like this that has been marketed, but the reality is we know several people who work at Paramount and we can assure you that they have great vision.

Paramount is a good fit, because their innovation in marketing and their ability to launch a franchise is proven. Don't believe me? Well you have probably seen some of their franchises, Transformers, Paranormal Activity, Star Trek, Mission Impossible, Teenage Mutant Ninja Turtles and then there's things like the relaunch of Terminator.

That's a pretty impressive list, and we didn't even crack the top of the list.

Who is Adam Shankman? Can I trust this man with my fandom?
We won't deny we're a little pissed at Adam, cause Matched by Ally Condie hasn't been made. But we digress.

Adam Shankman is a producer and director. You know that movie - A Walk to Remember? Well that was him directing. And that was really good. He's also been a script doctor, a choreographer, a tv judge. The man knows his way around all aspects of the movie business. Honestly, if we were writing a book and it was optioned, he'd be the person we would want doing it.

What is Offspring Entertainment?
Offspring Entertainment is the production company owned by Adam Shankman and his sister, Jennifer Gibgot. While we know that you will be looking at their social media - we'll be honest, it needs some updating. But Offspring has a list of movies that you may have heard of - namely the Step Up movies. They have a proven track record. Below is some of the movies they have produced. See their Facebook page here. 

  • THE WEDDING PLANNER (COLUMBIA PICTURES, 2001)
  • A WALK TO REMEMBER (WARNER BROS, 2002)
  • BRINGING DOWN THE HOUSE (TOUCHSTONE PICTURES, 2003)
  • THE PACIFIER (WALT DISNEY PICTURES, 2005)
  • CHEAPER BY THE DOZEN 2 (TWENTIETH CENTURY FOX, 2005)
  • STEP UP- (TOUCHSTONE PICTURES, 2006)
  • PREMONITION- (TRI STAR PICTURES, 2007)
  • HAIRSPRAY- (NEW LINE CINEMA, 2007)
  • STEP UP 2 THE STREETS - (TOUCHSTONE PICTURES, 2008 )
  • BEDTIME STORIES- (WALT DISNEY PICTURES, 2008)
  • 17 AGAIN- (NEW LINE CINEMA, 2009)
  • THE LAST SONG- (TOUCHSTONE PICTURES, 2010)
  • STEP UP 3D- (TOUCHSTONE PICTURES, 2010)
  • GOING THE DISTANCE- (NEW LINE CINEMA, 2010)
  • ROCK OF AGES- (NEW LINE CINEMA, 2012)
  • STEP UP REVOLUTION- (SUMMIT ENTERTAINMENT)
  • STEP UP ALL IN (LIONSGATE/SUMMIT)

When does casting start?
Well let's get a script first. BUT - it has happened before that an actor has been attached without a script. The movie has to be green lighted. Even though a movie has been optioned, doesn't mean it's been green lighted. We have to wait and see.

Can I trust these people with my fandom?
Guys, we're really telling you that you can. Paramount is a great fit. Adam Shankman is an amazing producer.

We know that you are just as excited as we are, but patience is something we all need to have now. The first thing that we have learned in a fandom is that you can't worry too much, because if you do - you'll go crazy. So here's my suggestions (cause we have seen it work with other fandoms)

  1. Keep your social media presence known. Social media is important because the studios and producers want to know that the property is still relevant.
  2. Fan Campaigns - you want something, grab it. The sales of the book - well it's really important. So ban together and start fan campaigns - make sure that the book does well.
  3. Make sure to voice your opinions about casting. Fan cast. Not saying your person will be cast, but it gives the studio an idea of who the fans are looking for. Trust - they troll socials.

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