Well, that was fast.
Beyond, which premiered on January 2 on Freeform, but has been available in it’s entirety on the app since that very same date, has already been given a second season by the network.
— Beyond (@BeyondTVSeries) January 10, 2017
The news, though, is not exactly surprising considering this press release regarding the numbers the series had amassed online.
In another first for the network, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama “Beyond” for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement. In its first week alone, “Beyond” has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.
Spellbinding from the opening scene, “Beyond” has quickly amassed a dedicated audience of binge enthusiasts. The first person to binge all ten episodes completed the season in under 10 hours on January 2 at 10:13 a.m. EST using the Freeform app on an iPhone; while out of the people that completed the binge in the first 3 days, 26% watched it in one sitting (finishing in under 10 hours), 59% watched it within a day and 93% watched it within 2 days. Moreover, an impressive 51% of “Beyond” viewers watching via the Freeform app/website were new to the network.
In fact, Freeform generated its best week across digital platforms in well over 4 years, powered by the debut of “Beyond” and the second season premiere of “Shadowhunters” – since 8/27/12.
Based on Live + 3 day linear TV ratings for its 2-hour premiere, “Beyond” (9:00 – 11:00 p.m. EST) stood as the network’s biggest series launch in 1 year, ranking as the No. 1 scripted cable TV telecast in the time period in Total Viewers (1.5 million), Adults 18-49 (500,000/0.4 rating) and Women 18-49 (304,000/0.5 rating) – since “Shadowhunters” (1/12/16).
In Live + 3 day versus Live + Same Day ratings, “Beyond” surged by double digits across target demographics including by +36% in Total Viewers (1.5 million vs. 1.1 million), by +35% in Adults 18-49 (500,000 vs. 371,000) and by +36% in Women 18-49 (304,000 vs. 223,000).
Maybe it’s time for networks to wise-up. Viewers want to binge-watch!
Are you excited that Beyond has been renewed? Have you already watched all of it? Share with us in the comments below!
Beyond airs Mondays at 9/8c on Freeform.