We Wrote You Another Letter – Here’s Some Fan Campaign Advice


vampire-academy-gifs-vampire-academy-35306511-210-210Dear Fangirls-

I am fully aware that what I am about to write is going to piss some of you off. I would like to say that I am sorry, but I am not. I have a habit of telling it like it is.

Lately my mind has been focused on nothing but Divergent and Catching Fire DVD – but that doesn’t mean that I don’t read the emails, tweets, and facebook comments coming in. Managing this site, working full time, and living real life is a careful balance.

So – Vampire Academy fans, I hear you. I know all about your grass roots campaign, and I respect it. You aren’t the first one to do it. Yes, you may scream louder and the media may pick it up – but getting angry with people isn’t a way to make it better.

I get that to you, the movie isn’t a failure. I respect that. Because to me, The Mortal Instruments wasn’t a failure. I fought and fight like hell to get the sequel made. Petitions? Done it and organized it. Write in Campaigns? Done it and organized it. Trending Tweets? Done it and organized it. And yes, Constantin Films has said they will move ahead with City of Ashes, but until the cameras roll – I will still be fighting like hell.

So, I get it. I get your screams. I get your want for someone to listen.

I started in a fandom that you may all know. Twilight. And my passion for that series knows no bounds. From there I have worked on Beautiful Creatures, Warm Bodies, The Mortal Instruments, Enders Game, Divergent, and more. I am a fan girl. I am an avid one. Hell, I love Vampire Academy. Love it so much that when they went into production – I tracked down emails for every producer and emailed (which I don’t suggest – I think I pissed them off). We have supported the movie and will continue to.

I can tell you why – from a fandom point of view – every single one of these movies has failed or succeeded. I can tell you more about the marketing of YA Movies than I care to admit I know. But if you want my advice – VA Fans – it’s time to start thinking larger scale.

The movie is in theaters – so keep pushing it. You are doing that. That’s true. But you need to start thinking of your own marketing campaign for the DVD. You need to think of a way to advertise it as you want it to be seen. And I am talking – don’t just worry about the fandom – worry about drawing new people in. Comb through the interviews, the clips – make graphics that show what you want to show.

There is no louder voice than the fans.

Write your strategic tweets, your facebook posts, etc.

The critics reviews weren’t the only thing stopping people from seeing the movie. There was a lot more. The fans gave good reviews – but with any YA movie, people need a reason to see it more than once. Twilight, part of it’s success was that fans went back and saw it 10/20 times.

Hell, I can’t even tell you how much money I spent on that movie. The Mortal Instruments – I bought out a theater. My credit card still flips me the bird as I pull it out of my wallet. (It loves me).

So you want some advice – start planning on how the fans are going to make the DVD a success. Start writing your distributor in your country.  Make your own marketing campaigns.

Fangirling is not easy. Running a fansite isn’t easy.

It’s not cheap.

But if there is anyone who can do it – it’s the fans.


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