MTV’s ‘The Shannara Chronicles’ Premiere a Big Hit

MTV’s ‘The Shannara Chronicles’ looked like a sure hit even before it premiered, but now that it has, we can stop guessing and tell you for sure …it is a hit!  In fact, hit doesn’t even seem like the word for it. We’re even willing to call it a phenomenon!

The premiere leaped  +71% in L+3 ratings to reach the somewhat epic number of 7.5 million total viewers. Additionally, the two-hour premiere event was streamed 3.2 million times across digital platforms, has been viewed 14.6 million times across linear and digital platforms and MTV won the night on social media, with a strong buzz and overwhelmingly positive comments and both #Shannara and star Austin Butler trending worldwide on Twitter.

Set thousands of years in the future, The Shannara Chronicles is based on the best-selling fantasy book series by Terry Brooks. Set in a distant future, the story follows three very different heroes, Elf-Human hybrid Wil (Austin Butler), Human Rover Eretria (Ivana Baquero) and Elvin Princess Amberle (Poppy Drayton) as they set out on a quest to prevent an evil demon army from destroying the world.

We’re not saying you should ….wait, that’s not right. We are saying you should check it out. Preferably, you know, now.

“The Shannara Chronicles” airs Tuesdays at 10:00 p.m. ET/PT on MTV.

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