Spotlight On: The #KeepHerInTheGame Campaign

Over the course of its first, ten-episode season, FOX’s Pitch may not have gotten the ratings it wanted, but there’s no doubt that it has had a positive impact on many lives. Its uplifting premise about a young pitcher who becomes the first woman to ever play for a major sports league quickly won over a great many fans, who are now campaigning hard to get the show renewed for a second season.

We’re big Pitch fans here at Fangirlish, and so today we’re bringing attention to perhaps the biggest #RenewPitch movement yet in hopes that you, our readers, will help us get one of our favourite shows renewed.

You may be familiar with the Pitch Street Team from the video they released in January titled #KeepHerInTheGame. Inspired by the #PutHerInTheGame fan video in episode 4 of the series (in which Ginny’s fans successfully campaign to get her in the All-Star game), it’s a series of clips from various Pitch fans asking FOX to renew the beloved series and keep Ginny Baker on our screens.

https://youtu.be/CJF24L0Acro

But this campaign doesn’t end with the video. Pitch is one of the most important shows on television right now, perhaps more so than it was when the series premiered last fall, and it certainly deserves much more than 10 episodes. That’s why the Pitch Street Team has organized a series of monthly campaigns, from February to May. And that’s why we’re asking you, Pitch fans, to help them in their efforts. We certainly will.

February

This month, they will be sending special #RenewPitch and #KeepHerInTheGame postcards to FOX executives Dana Walden and Gary Newman. Pitch fans will ask FOX to renew the show for another season and tell them why the show is important – if you don’t know what to say, you can always consult our #RenewPitch Roundtable from a few months ago for inspiration. They’re also encouraging fans to send postcards to Rob Manfred, the commissioner of the MLB, thanking him for his support of the show and asking him to back it for another season. New fans of baseball are encouraged to express how the show got them interested in the sport.

You can purchase the postcards here: http://www.redbubble.com/people/renewpitch/collections/645073-keepherinthegame-postcards

The campaign organizers nor the designers of the postcards are making a profit. The cost of the postcards cover production from the company only.

March

In March, they will be sending baseballs to Dana Walden and Gary Newman at FOX with the hashtags #RenewPitch and #KeepHerInTheGame written on them. The goal is to send a minimum of 500 baseballs. Right now it would be appreciated if fans could fill out the pledge form to let the team know how many baseballs they will be sending so that they can have an idea of how many the network will receive.

Baseball Pledge Form: https://docs.google.com/forms/d/e/1FAIpQLSeNYw_Jc7pEATabqNYkFcrfobawCnGucGbu3LyFjKO2RArgqA/viewform?c=0&w=1

April

Throughout the month of April, they will trend special hashtags.

#TellFoxHerName – Tell FOX the name of a woman or girl who may be positively impacted in the future by Ginny Baker being allowed to stay on TV now. Maybe it’s a friend, a sibling, a cousin, a niece or nephew, anyone who could benefit from Ginny’s influence.

#WhoseLineDriveIsItAnyway – Tweet FOX your favourite lines from Pitch. Ex: Find another duck to waddle behind! #WhoseLineDriveIsItAnyway




#FightFor43 – Simply tweet MLB teams asking them for support in our #FightFor43 to #KeepHerInTheGame and #RenewPitch

#PitchFam – Tweet appreciation for supporting players in Ginny’s life and also show love to the cast and crew. Ex: I love Al Luongo because he is a father figure to Ginny #PitchFam

May

In the final month, they will trend the hashtag #ThanksInAdvanceFox

Hopefully, this will all be enough to get the show renewed by mid-May.

For more information, you can reach the Pitch Street Team on Twitter (@PitchStreetTeam) Tumblr (pitchstreetteam.tumblr.com) or via email (RenewPitch@gmail.com).

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