“Believe in something. Even if it means sacrificing everything.”
Nike has dropped its newest commercial featuring quarterback-turned-activist Colin Kapernick, who is living proof of sticking to your beliefs even after it cost him everything. Well, not everything. It might’ve cost him his NFL dream, but it hasn’t cost him his character and the light he’s shined on the issue of racial injustice.
Everyone knows Kapernick’s story by now. Even if you don’t watch football. Everyone knows that Kapernick used his platform as an NFL player to shine light on the issue of racial injustice by taking a knee during the national anthem. His move inspired others around the league to do the same. Kapernick began the movement in 2016. No NFL team has signed him in 2017 or 2018.
But Nike, who signed Kapernick back in 2011, has put former 49ers quarterback at the center of its newest ad titled, “Dream Crazy.” Nike’s endorsement of Kapernick has sparked some outrage, but it’s also sparked applause.
In the commercial, which is set to air during Thursday’s NFL kickoff game against the Philadelphia Eagles and Atlanta Falcons, Kapernick narrates as we get glimpses of athletes, famous and not, that are following their dreams that some might’ve called “crazy.”
“Calling a dream crazy isn’t an insult,” Kapernick says, “it’s a compliment.”
The ad features Kapernick along with LeBron James, Serena Williams, New York Giants receiver Odell Beckham Jr., marathoner Eliud Kipchoge and skateboarder Lacey Baker, as well as inspirational athletes such as NFL rookie linebacker Shaquem Griffin wheelchair basketball player Megan Blunk, boxer Zeina Nassar and legless wrestler Isaiah Bird.
You can watch the commercial during Thursday’s NFL game between the Eagles and Falcons, as well as during tennis, college football and Major League Baseball coverage this week.
“Don’t ask if your dreams are crazy,” Kapernick narrates. “Ask if they’re crazy enough.”