The drought of Payne has ended, and in a BIG way.
Liam already announced previously a collaboration with Hugo Boss, and it seems that the campaign is finally gracing our lives. Striped down to his knickers, showing off his enviable body, Liam and Stella Maxwell are shown lounging around a room in the provocative new ads.
Maxwell, a Victoria’s Secret model, is a veteran at posing in her underwear, but Liam was admittedly more reserved.
“I was so scared coming into it, because I didn’t know what to expect. The first day we did like all (the) capsule collection thing and then we did the underwear right at the very end of the day. And it was just like, getting in your underwear in a room full of people, it was all a bit strange. I drank a lot of tequila on set just to get me in the motion of what was going on…” – Liam Payne
According to Hugo Boss, Liam will be fronting campaigns for the next two years.