We’re easy to convince. Give us something fandom-related (and hey, sports is a fandom!) and pretty, and we’re in. And Guinness (yes, the beer) is really getting into the World Cup spirit. Plus, they want to help you get into the World Cup spirit, too.
The brand, which just before the World Cup collaborated with Art of Football on a limited-edition jersey collection that we absolutely loved, is now giving fans a chance to take a better look at the games. Sounds silly, but just look at these Guinness Binoculars and tell us you don’t want them?
Fully functional and complete with a leather carrying case, the Guinness Binoculars let you watch the game no matter where you’re from, and they’re the type of accessory you can use for other games or even other activities. Plus, they’re just pretty. Did we mention how pretty they are?

Want to win a pair? You’re in luck! From June 16-27, fans 21+ can enter for a chance to win one of only four pairs by following @GuinnessUS and commenting on the designated sweepstakes post using #GuinnessBinocularsSweepstakes.