Hold the front door, Blake Lively has a hair care line coming?Take our money, we’ll take one of everything. Doesn’t matter what it is.
Yes, that’s how much we love Blake Lively.
The actress (whose upcoming movie It Ends With Us is out on 8/9) has been hinting that Blake Brown Beauty is coming. And if you are like us, we wondered, Brown? Say what. Learn something new everyday because we had no idea that was her Dads name, but when he married her Mom, he took his wifes last name. We stan this.
Blake followed the brand on Instagram and she’s the only person that Blake Brown Beauty follows.
Until today there was only one post on the account. It’s the back of someones (definitely Blake) with their long blonde hair pulled back into a bun.
The logo is a hexagon shaped logo is somewhat like her Betty Booze one, so we’re picking up on little clues. We’d love so much if her bestie, T-Swift helped her with how to drop all the subtle clues.
But then today, it was announced exactly what it was and it’s a hair care brand.
“Ever since I was a kid, through adolescence, early adulthood, motherhood, work, personal life, whenever, wherever, the single most identifiable part about me has always been my personalit— no? Not my personality? Oh… My hair,” Blake started the Instagram post.
She continued, “It’s my longest companion in life. For 36 years and counting. And like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error. I spent 7 years (I know. It toggles between impressive and wtf took so long) obsessively developing every detail of my newest baby, @blakebrownbeauty”
And finished it off by saying, “Why create a line if I had products that worked? Great question. I wanted something that was more affordable but had the same salon/red carpet performance… turns out highest quality is most expensive, who knew?? There’s a reason brands tend to have to make compromises, but we didn’t stop til we got there. (Refer back to 7 years in the making). I also wanted scents that felt like fragrances I would actually buy as high end perfume. I wanted it to be cleaner than the products I was using with great results so I didn’t feel nervous sharing it with family. I wanted it to attempt to show how beautiful maximum sustainability can be. I wanted it to be vegan, cruelty free and formulated without sulfates, silicones, parabens, synthetic dyes etc. As someone who loves design desperately, I wanted it to look ✨stunning✨ on your shelf because that’s valuable space in your home, it should be beautiful. I was uncompromising on achieving all of those things at once. 😵💫🫣🥰🔥 And now I see why there was nothing out there that hit all my goals simultaneously. It was a beast to build. But I couldn’t be prouder of it what we created for you.”
Blake designed the copper and bronze geometric bottles and are made with 100% PCR materials and were created to stack together into what she calls a “hive.”
Blake Brown Beauty is launching exclusively at Target on August 4th and on BlakeBrownBeauty.com August 5th.
