Lord of the Things: The Rings of Power isn’t that far off anymore because time is a construct, so it makes sense that Prime Video would try to get their promo going with something more general — particularly considering the secrecy. And though we don’t know that much about Rings of Power, we do know a lot about Lord of the Rings in general. And that’s what they’re banking on.
But they’re also counting on new fans. On a new generation. And why shouldn’t they be? We all showed up for the movies, even if we hadn’t read the books. Some, like me, read the books because of the movies. The Earth can do with more elf fans, as the video says. And fandom is what carries franchises.
So if you want to get (or get back) into that LOTR mood, check out this cute little video:
Are you excited for Lord of the Things: The Rings of Power? Share with us in the comments below!
Lord of the Things: The Rings of Power is set to be released Friday, September 2 on Prime Video, with new episodes available weekly.