I won’t ever hate on anyone that uses their celebrity for good and to make a difference. Justin Bieber is definitely a celebrity that does just that. He knows who he is and he knows that he wants to leave the world better than he found it.
The singer launched the clean water company Generosity at the World Cup in Qatar.
“I want the world to have access to the best water. I also want countries to know how to best protect their people. The overuse of plastic is hurting us, we need to be more sustainable,” Justin said in a statement.
The companies founder, Micah Cravalho, also said, “Evolving Generosity™ Water into a sustainable water company has always been the goal. We aspire to be the global leader in water technology, empowering consumers with refillable products as an alternative to single-use packaging.”
The goal of Generosity, “is to not only provide consumers with the best water for their body, but also to reduce the use of single-serve plastics with their refillable water fountains. By simply connecting to any local water source, Generosity can process and dispense its premium alkaline water through these micro-hydration infrastructures.”
The two met with Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the sister of country’s emir. See more about the trip here.