When it comes to commercials, we don’t really talk about them unless it is Superbowl commercials. However, with the Paris Olympics coming up, there will be commercials coming out that are focused on the event. When the world is watching, marketing is going to take advantage.
This isn’t always a bad thing. In the case of Nike, it definitely isn’t a bad thing. The brand released their Olympics commercial and it may be one of the best commercials that we’ve ever seen.
Am I a bad person? Tell me, am I?
I’m single-minded. I’m deceptive.
I’m obsessive.
I’m selfish.
Does that make me a bad person? Am I a bad person? am I?
I have no empathy.
I don’t respect you.
I’m never satisfied.
I have an obsession with power. I’m loud.
Am I a bad person?
Am I a bad person?
Tell me, am I?
I’m irrational.
I have zero remorse.
I have no sense of compassion. I’m delusional.
I’m maniacal.
Do you think I’m a bad person?
I think I’m better than everyone else.
I want to take what’s yours and never give it back. what’s mine is mine and what’s yours is mine.
The commercial is narrated by William Dafoe. It ends with the words, “Winning isn’t for everyone.”
Now some may say that it’s bad sportsmanship, that it’s playing on the fact that competition is too intense. However, we’d argue to say that it’s highlighting competition and we’re about to watch the worlds biggest competition – the Olympics.
What is so genius about this commercial is that is envokes so many emotions from the viewer. You recognize some or most of the athletes in the ad. You feel the passion for their sports. You feel anxious, you feel excitement, and you feel passion.
“This is about celebrating the voice of the athlete,” says Nicole Graham, chief marketing officer at Nike, Inc. said in a statement, “It’s a story about what it takes to be the best. It reminds the world that there’s nothing wrong with wanting to win.”
Winning isn’t for everyone, but what emotions does that bring out of a person?
One of the biggest things that a lot of marketing overlooks is how it makes a person feel. People don’t always want to be sold something. They want to have an emotion brought out of them. Some may not realize it but it’s that emotion that makes them return to the brand and well, ultimately they’ll become invested by either buying something or watching it.
We’re definitely invested in the Olympics. Win or loose, we congratulate all athletes out there that will be competing in Paris.
