The Morning Show Season 4 Episode 10 brings us back to a familiar place: a season finale in which Alex Levy manages to save the day against all odds in a tense, adrenaline-fueled final rush to the season’s end. The hour comes complete with some satisfying closure for some characters, growth for others…and comeuppance for Celine Dumont. But that last part certainly isn’t easy and, in fact, only happens because all the right pieces — all the right surprises — fall into place. Somehow, after all the bizarre ups and downs, we land in a place that maybe doesn’t make everything make sense but does its job well enough to feel like, wherever we’ve wound up, it’s the right outcome.
In fact, forget the totally-wild series of events this season. Because the reason this finale winds up being such an incredible ride has nothing to do with AI, or conspiracies to shield a corporation from consequences, or even a main character’s meaningful words about the importance of journalism. It’s just about the people. Strip everything else away, as entertaining as all that may wind up being. (And as nice as it may be to suspend disbelief for an hour, to believe anything that happens in this episode is possible.)
What’s left, and what matters, is a father who’s mostly been terrible finally seeing his daughter and encouraging her to fight. It’s also about a son, who’s still grieving, hearing news that practically kills his mom for him all over again. And, at the last minute, he makes the choice to fix what she helped break. (If there’s a bit of a self-serving opportunity to see if, perhaps, the person who broke his heart actually did also care…eh. So be it.) And, at the center of it all, The Morning Show Season 4 ends with a woman fighting to save both her own career and someone who, despite constantly being a royal pain in the you-know-what, she cares a very, very great deal for.
There’s mess, there’s backstabbing, there are super awkward moments. Whatever it is that makes us keep coming back to The Morning Show despite all the missteps, that special something that always manages to be just enough payoff to keep going, this Season 4 finale has it. It’s not trashy escapism, and yet it’s not not that either. Maybe, as always, it’s just that this cast is far too stacked to ignore no matter what. Whatever the case, at least Bradley Jackson’s detainment, Celine’s hold on both UBN and Cory Ellison, and this season as a whole have all come to a close.
MORE: Somehow, the heroics in the season premiere still don’t quite work. There had to be a better way to set up someone for Celine to use as a scapegoat for the Alex deepfake.
“The name, then sleep.”

Because The Morning Show Season 4 Episode 10 is all about saving Bradley Jackson (with some network-related changes along the way, of course), it’s an interesting choice for the hour to only give occasional glimpses of her. We begin 28 days into her detainment, and on day 35, Alex gets on Paul’s private jet to go meet her and bring her home. But with everything happening back in New York, Bradley simply exists outside of time. She has no idea if anyone’s trying to save her, much less when (if ever) they might actually come. Her entire existence is that cell, those bright lights, the sleepless nights, the guards who keep torturing her as a way to get her to give up a source.
Overall, Reese Witherspoon is fantastic in this hour. The same goes for how the scenes of Bradley’s detainment actually show viewers far-too-bright lighting and suddenly, jarringly attack us with the loud music. (Even if you usually like your music loud, it’s just out of nowhere.) With that being said, it’s Bradley’s story that’s actually one of the weaker ones this season. She was never going to be believable as someone who really wanted to do the right thing with this Wolf River case, not after Season 3. Not to mention, that defiant energy she brings to her big “F— YOU” moment in this finale would’ve been appreciated when Claire Conway’s life and freedom were on the line. Then again, perhaps the strength she finds in that cell is the result of remembering how terrible committing that betrayal felt.
In the end, though, it almost doesn’t matter how Bradley came to be in this situation. No one deserves what she experiences here. So, between the injustice of it all and the chaotic series events that lead up to her emotional reunion with Alex on the tarmac, it’s very easy to just appreciate the moment for the win that it is. Cynically, it does sort of feel like emotional manipulation to make viewers root for Bradley again, even without ever fully doing the work to redeem her. Then again, she could’ve taken the easy way out and turned everything she had over in Belarus. She didn’t. That’s…that’s (what used to be) our girl, still in there, somewhere.
Besides, was there ever going to be a satisfying path to redemption, especially with 10-episode seasons and multiple major characters that all deserve their time in the spotlight? Probably not. So, this will do.
Even with a season-wide arc that may have left us kind of like “but why,” it’s impossible not to appreciate what Witherspoon does in The Morning Show Season 4 Episode 10. That exhaustion and desperation are there. What she brings to her presence, to her physical acting — when Bradley slides down that wall, for one — and the sense of her fading, the situation becoming worse with each time we see her, is not to be overlooked. And the ending…talk about excellence.
MORE: We were…not on board with Bradley’s hookup with Cory distracting viewers from Mia’s storyline. At all.
“Well, that’s the beauty of a public disgrace. Suddenly, all you have is time.”

As we saw earlier this season, Alex Levy and her dad…do not see eye to eye. He has not been a good father — not when she was a little girl and not even more recently, when he ruined a major career opportunity for her, then absolutely crushed her with the story of why her mom left. Oh, and he also told her he never even wanted her, of course. In The Morning Show Season 4 Episode 10, though, Martin actually comes through. In a big way. He sees Alex’s interview, knows something’s wrong, and talks her into risking it all, getting ahead of Celine with a lawsuit, and finding a way to just fight for what’s rightfully hers. Does it excuse a lifetime of hurt? Of course not.
But is there something to be said for how a parent just knows and can sometimes show up for us, be there when we need them most, even in a way that’s wholly against their nature? Yes. There’s a nuance and complexity here that we have to try to parse out and reason with for ourselves. As a viewer, I appreciate not having that message spoon-fed to me. But I’d be lying if I said I didn’t regret that a 10-episode season simply doesn’t allow for fully developing the different layers of a difficult, often even toxic, relationship like this one. Not with so many other things happening, at least.
What I really love about about Martin’s visit to his daughter isn’t just that we see another side of their relationship and another side of the character, but that it actually feels like he’s getting the chance to parent his kid. Not the grown woman with 22 years in journalism crashing down around her — just his daughter. Whether Martin was as absent as Alex remembers or not (and I think there are multiple conclusions to take from how naturally the scene plays out), they at least have their conversation in this season finale. Alex is, understandably, just…depressed. Dead voice, none of that usual fire in her, losing her battle against all those tears the longer the scene goes on. And her dad is just that — her dad. He’s trying to draw his daughter out, get her to tell him what happened.
And somehow, it bears repeating, watching the scene genuinely feels like witnessing a dad trying to get his daughter to tell him what’s bothering her. I don’t know how. Probably, that has to do with how Jennifer Aniston and Jeremy Irons play their characters, and how different what they bring to this episode is from their work together in previous episodes. Regardless, it works. And works very well.
Of course, everything switches right back to “power player Alex Levy and First Amendment champion Martin Levy” as the action takes back off. But for the brief, precious amount of time it’s just the two of them, away from the world, it almost feels like The Morning Show might have made for a great, character-driven family drama. Especially when you consider that the other half of one of the best episodes, if not the best episode, of this season also comes into play in this finale in a huge way.
(Obviously, that other half would be Cory and his mom’s final day together. And, of course, their relationship gets shaken up again here because Miles utterly destroys whatever Cory thought he’d learned about Martha. And then, Alex flips it back around and…boom! We win!)
MORE: Meanwhile, Episode 4 was proof this series often doesn’t actually know what it is.
More The Morning Show Season 4 Episode 10 reactions

- “Well, they still won’t designate Bradley as unlawfully detained. Not until they have more information. So, we can just add that to the list of f**ked up sh— we cannot fix.” Love the way Aniston delivers this. Like, Alex is very stressed and irritated at the beginning, then goes all in on the curses. As one does.
- Not to mention, that last sentence is basically life in 2025.
- Please tell me the glitchy city skyline thing we see when Chip (foolishly) goes to see Cory actually happened at some point when filming this series.
- Also. Mark Duplass and Billy Crudup have such a fun back and forth there. Crudup plays Cory more as just…totally done and really, truly no Fs given, while Duplass just gets to stand back and react to him. Totally aghast, very much “is this man crazy? I think he’s finally lost it completely” sorts of reactions. What a fun way to get these two opposite one another with completely mismatched, yet equally well played, energy.
- Also. This whole meltdown. Brilliant: “I don’t know if you’ve ever had the honor of picking out an urn for the pile of dust formerly called your mother. There’s so many choices. They got rosewood, they got ceramic, they got biodegradable, they got engraved. It is fantastic how they’ve managed to incorporate death into the consumer economy. While we’re on the subject, quick question: What do you think is worse? Pretending to love someone so you can F— em over, or. Killing yourself in front of them? It’s, you know, I just…” Love the finality of that “or” before “killing.” And, of course, the miming of weighing scales.
- Through all that suffering, the painfully slow movement, the look Bradley gives this man after she writes that note. Wow.
- “Also, I figured if nobody was gonna punish me for what I did, guess I could punish myself.” “Maybe it’s time to stop stopped being punished. Maybe there’s been enough of that.” Except, at the time of Bradley and Cory’s very brief little romance, Bradley…wasn’t punishing herself and hadn’t, in fact, had “enough” consequences for what she did in 2021?
- Have been an extreme Bradley/Cory hater, as far as shipping goes, due to power dynamics, him being generally slimy, and her relationship with Laura, and, and and…However. This flashback scene almost gets me. Crudup and Witherspoon are both charmingly open and vulnerable here, and whatever they’re doing very much sells the idea of these two characters having real feelings for one another.
- I’ll also say the choreography, for lack of a better word, in the Cory/Bradley flashback really helps. Look at the way Cory turns away when he thinks Bradley’s about to reject him, then turns back when she starts her whispered series of lines that, basically, add up to returning his “I love you” without actually returning it. Then, there’s the way he caresses her face and hair as they gaze at each other after they both admit they’re going to mess it up. (“A little” was, perhaps, an understatement.)
- Not Ben unwittingly blowing this thing wide open by asking Mia to look into that unauthorized use of “the Alex language model.” (Also: If Stella’s AI went off the way it did, imagine what we could’ve had with an “Alex” meltdown. Yikes.)
- Neat shot of that reflection in Mia’s glasses while she tracks down the tech breach.
- In which Cory is hugging those knees in the corner of the couch, looking just broken enough for me to forget he’s, well, Cory.
- Another very cool use of lighting and visuals: That darkened room, with the flickering lights like the glow of a TV reflecting on Cory and Celine in the dark. There is a goldmine of talent behind the scenes of this series. (Which is what makes it so completely infuriating when a plot totally flops.)
- “I know you feel alone. But I’m here. I’m with you.”
- Alex vs. Celine. Even if everything else about The Morning Show Season 4 Episode 10 was terrible, this would’ve saved it. Jennifer Aniston and Marion Cotillard are both forces of nature, and you put them together, and…this. Wow. Alex in a fit of rage is always good — no surprise there, but it’s still just great TV. That “I’m not resigning. You are” moment from Cotillard? Perfect.
- “Preach sisterhood, and then you edge all of us out.” What a word. Also, I paused here to jot down some notes. The expression on Cotillard’s face happened to be perfect for one of those “record scratch. Freeze frame” memes. Alas. No ability to take a screenshot for future use.
- …could do without the music and the slow-mo when Alex leaves, though. The drama’s already there without a need for anything extra. Sometimes, you really can take away from the sense of suspense and drama by trying to overdo it. Alex is poised to lose something she’s fought for decades for, something that means everything to her. That knowledge, plus the acting, is more than enough.
- …is Paul ever going to find out how Celine knew about his and Alex’s little trip to the opera, or…?
- One thing I hate about this show is it made me like billionaire Paul Marks, after all.
- “Bradley f**king Jackson. My God. Stuck in a fu**ing gulag in Eastern Europe, and she’s still a fu**ing wrecking ball.”
- “I just can’t…can’t believe this 22 years, this is how it ends. I worked so f***ing hard for that place.” “Hey, hey, hey, hey. Listen to me. You stopped me. All right. I’m pretty sure you can shut her down.” Like, I hate that this is as sweet as it is egotistical??? (Another great delivery from Aniston, too. Very panicky, rapid-fire on the first part, frustrated AF on the second.)
- That awkward moment when you’re trying to get dirt on someone from your scummy coworker, who happens to be waiting for her to show up and trying to put you off…and there she is. Cracked up.
- But also: The tension! In! That! Room!
- Can we figure out a way to bring Cotillard back? I need her doing whatever this is with Aniston and Crudup again. Please. Just…”oh F—,” and “oh, sh—,” and “shhhhh—t,” and “see??? That’s why I was trying to shut you up!” all around.
- “I mean, just…why wouldn’t you?” Dead.
- She is. Squirming during this exit interview.
- “…everybody said that we would never make it, that legacy media was dead, and real journalism doesn’t matter. But it really does matter, right? It matters more than ever.” That it does. Unfortunately, corporate overlords (like Celine!) are failing to let a lot of national outlets meet the moment.
- The looks back and forth with Celine during that, too. I can’t even pinpoint everything they’re communicating there because it’s so very much.
- That posture and expression on Miles when he’s waiting for Celine on the couch. Aaron Pierre commanded every scene he was in.
- But also: How is Miles going to get mad when he had his affair with Stella? Ugh. Men.
- “I saw you at work. You were in your element, utterly engaged with the task at hand. You didn’t look like someone with one foot out of the door. Heck, you reminded me of me when I was your age.” On any other day, I bet that last part would’ve made Alex’s day.
- “I should throw you out a F— window!” “Oh, please don’t.” I hate that I cracked up here. Oh, Cory.
- “Cory Ellison, boy genius. The brilliant son with a bright future.” What a way to twist the knife after that huge information dump. Him being Celine’s fall guy, after Celine was the only one he thought he had in his corner to help him get through his mom’s death, plus learning that about Martha…ouch. And Crudup really performs Cory’s reaction to all of that so well.
- It’s also kind of wild that what Cory thought Bradley was doing in their relationship, Celine was actually doing. But she was betraying him 10 times worse because there was also the whole part where she was taking advantage of his grief.
- Then again, Cotillard never once plays Celine’s interactions with Cory like she isn’t at least partially sincere???
- “Laura Peterson. She called me to see if she could do anything to help.” You know things are bad when…
- “She’s got no idea you’re coming for her.” We have decided to very temporarily and cautiously stan.
- Chip, friend, stop being so rational. You can’t be a voice of reason on The Morning Show. Look around, Sir!
- “Cory, just move. Or I’m gonna take you outside and throw you in front of a F—ing bus.” First off, should we take a poll? Bus or window? Second, the physicality of the whole confrontation between Alex and Cory. Yes. Please. Thank you.
- “You don’t take Celine Dumont head on in public. Imagine…she’s gonna turn over every rock, everything that you’ve ever done, everything — everything that hurts. Everyone that you have ever f***ed, everyone you’ve ever fu**ed over.”
- “…you will be a punchline on late night television, and then you’re gonna disappear.” “So be it.” That defiant whisper, right up in his face!
- “To paraphrase George Orwell, ‘journalism is printing what someone else doesn’t want printed.’” OK DADDY LEVY.
- Cotillard, throughout Celine’s downfall. Yes. All of it. Yes. The way her jaw drops when Celine sees what Alex is doing, the scrambling to convince her brother she has things under control, the cracks she shows when she talks to Cory and thinks he’s on her side, the great unraveling.
- “Hey, Celine. I just want you to know that, the last few weeks, I wouldn’t have made it without you.” I think what makes this particular double-cross from Cory special, among all of them, is that he’s not triumphant here and getting salt ready to rub in a wound he’s about to love inflicting. Instead, he’s really honest here. She really did help him. But he’s still here to save the day…a thing which I both was like “ah. There he is. Let’s go” and “hm. Wait. Maybe not? What is happening” about while watching this call.
- Of course, the best part might be when Cotillard utterly explodes just in time for Alex to broadcast it, hears herself echoing back at her, and then…realizes she’s done.
- Shoutout to the Sound folks for those echoes, too. Brilliant.
- Cory and his barely-there smile.
- “I think I maybe killed my mom.”
- The editing when they redo the sequence of Cory handing that phone over is also very effective.
- “GET OOOOOOOUT.”
- Mia? With the desk? MAKE HER CEO.
- “I owe you. For all of this.” “Let’s call it even.” FML. The Paul/Alex stuff is…oh, the angst. I’m a sucker for angst. Their chemistry is good. I hate to say it, but I’m starting to love them? Also, going to guess those loaded looks in that elevator…are not goodbye. At least not permanently.
- When you think about how Witherspoon played Aniston’s baby sister all those years ago, and you see this scene where Alex goes to collect Bradley and bring her back home, your eyes start to leak. Can confirm.
- No but…the whimpering from Bradley as Alex rushes to her and she just…doesn’t have the energy but tries to get to Alex, quickly, too. And the hugging, and just…what a beautiful, beautiful ending to a sometimes good, sometimes great, and sometimes greatly misguided fourth season.
- Look at the care and the handholding and all of it as Alex helps Bradley onto that jet.
- The end!
- Viewers who shipped Bradley and Alex from the beginning, I think you all might have won with those final moments. Enjoy.
Agree? Disagree? What did you think of The Morning Show Season 4 Episode 10 ‘Knowing Violation’? What about Season 4 as a whole? Leave us a comment!
All 10 episodes of The Morning Show are now streaming on Apple TV. The series has been renewed for a fifth season.