We’re living in a world where most every female is in their Off Campus era, worshipping hockey players and learning about actors we hadn’t been that familiar with. We’ve been thinking about cutting our hair like Mikas and buying up all of Ella Brights music.
But now? Well we all want curls. Thank you TRESemmé for that. Well them and Belmont Cameli – because his ad for them has us all stopping and thinking – how can we get curls like his.
Cameli is the official face of TRESemmé brand’s new social-first campaign, titled “Hot Curl Summer.”
“I’ve definitely noticed the internet talking about my hair a lot lately — I’ve seen all your edits!” said Belmont. “I can tell you when it comes to my hair, the last thing I want is a high-maintenance routine. It’s been fun teaming up with TRESemmé for their Bouncy Curls Collection. It resets your vibe and confidence for the day… especially a hot one.”
With help from hero products like the TRESemmé Bouncy Curls Defining Cream and Defining Mousse, he’s showing you how to get salon-quality, lightweight definition and reduce frizz without costing half your paycheck or your entire summer morning.
It’s a three-step routine — define with the Defining Cream, lift with the Defining Mousse, and hold with the Air Dry Foam — he’s ready to head out and join his friends for some summer fun in record time.
The campaign continues all summer with behind-the-scenes content, before-and-after curl transformations, and the Bounce Summer Club — an immersive activation coming to Brooklyn’s Domino Park August 7–8. We’re definitely going to have to go to that!
What do you think? Do you suddenly want curls now also?
