In Paris, France, at Elysées Biarritz, Apple TV+ celebrated the event we waited for since we see the first look of family drama La Maison AKA its world premiere! We have the best photos. Ready to see them?
Here we go!
Attendees at La Maison world premiere included stars Lambert Wilson, Amira Casar, Carole Bouquet, Pierre Deladonchamps, Antoine Reinartz and Zita Hanrot, executive producer Alex Berger, and showrunners Valentine Milville and José Caltagirone, among others.
In La Maison, high fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house, LEDU, hanging by a thread.
Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU.
PARIS, FRANCE – SEPTEMBER 12: Carole Bouquet and Lambert Wilson attend the Paris Premiere of the Apple TV+ fashion drama series “La Maison” at Elysées Biarritz on September 12, 2024 in Paris, France. “La Maison” is available to stream globally on Apple TV+ on September 20, 2024. (Photo by Marc Piasecki/Getty Images for Apple TV+) 
PARIS, FRANCE – SEPTEMBER 12: (L-R) Antoine Reinartz, Pierre Deladonchamps, Carole Bouquet, Amira Casar, Zita Hanrot and Lambert Wilson attend the Paris Premiere of the Apple TV+ fashion drama series “La Maison” at Elysées Biarritz on September 12, 2024 in Paris, France. “La Maison” is available to stream globally on Apple TV+ on September 20, 2024. (Photo by Marc Piasecki/Getty Images for Apple TV+)
Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game as this is more than acquiring just another brand — it’s about revenge.
Based on an original idea by Alex Berger, who serves as executive producer, the series is created by showrunners José Caltagirone and Valentine Milville and directed by award-winning directors Fabrice Gobert and Daniel Grou.
Emmanuelle Bouilhaguet also serves as executive producer. The show is a TOA – The Originals of America production, in conjunction with multi-award-winning studio TOP – The Originals Productions.
La Maison will premiere on September 20 on Apple TV+.
