Woah! We didn’t see this one coming and that’s not a bad thing. We like surprises, but we LOVE them when they come from Hallmark. Yes, we even love them when they contain surprises that have football mixed in.
What can we say, somethings we can overlook. We blame (thank) Holiday Touchdown: A Chiefs Love Story for that.
While we think that we can speak for most of the viewers that we wanted a sequel. But, sometimes we get what want in a different way. Hallmark has announced that there will be another Holiday Touchdown movie, but it’s not what you think. It is not a sequel. It’s a new team. This time, it will be the Buffalo Bills.
Production is set to begin later this year.
Holiday Touchdown: A Bills Love Story, will premiere this Countdown to Christmas season.
“We have big news today! Hallmark Channel and the NFL have selected the Buffalo Bills in the 2025 Countdown to Christmas movie draft,” Buffalo Bills Safety Damar Hamlin said. He took to social media to spread the word.
He then continued, “We’re so excited to celebrate our team, ours fans and a shout out to Bills mafia and our shared love of football and Hallmark Christmas movies.”
In a press release, Hallmark and the NFL said that the movie will, “entirely at locations in and around Buffalo, New York, including iconic Highmark Stadium, which is making its last stand as the Bills home field in the upcoming 2025 NFL season.”
.@HamlinIsland from @BuffaloBills is here to give you an early Christmas present! Hallmark Media and @NFL are teaming up this year with the @BuffaloBills for an all new holiday movie #HolidayTouchdown: A Bills Love Story, part of #CountdownToChristmas 2025! 🎄 🏈 pic.twitter.com/ZazBm4aLEK
— Hallmark Channel (@hallmarkchannel) March 27, 2025
“The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far exceeded our expectations,” Darren Abbott, Chief Brand Officer at Hallmark, said in a statement. “We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history.”
Pete Guelli, Chief Operating Officer for the Buffalo Bills, added, “We were honored to be approached by Skydance Sports to participate in this amazing project that will showcase two powerful brands — Hallmark and the Buffalo Bills.”
He then continued, “This is just another example of how the Bills brand and our amazing fan base continues to grow across the sports and entertainment landscape. This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!”
There hasn’t been casting as of yet, but you know that we’re going to be keeping an eye out for this. Christmas is looking really good this year!
